The Direct Marketing Club of New York has announced that Ray Butkus, CEO of ARGI is being presented its prestigious Silver Apple Award. The award, which has been presented annually since 1984, recognizes those individuals who have distinguished themselves for at least 25 years in the New York direct marketing community. In the press release DMCNY president Peg Nadler stated," this year's Silver Apples honorees represent a wide range of contributions to the direct and interactive marketing discipline, and truly these individuals have made a difference in how we go to market, as strategists, as advocates, and as leaders in our field. We are proud and excited to have these honorees among us, and to celebrate their achievements."

Ray Butkus commented, "I am honored and truly gratified by this award. New York has long been, and continues to be the nexus of the marketing communications industry and I’m very pleased to be a part of it. Past winners of the Silver Apple include some of the most preeminent marketers in the United States and I am very humbled to take my place in their ranks."