Resource Center
Blog
Changes in Communication: Snail Mail Headed Towards Extinction?
January 30, 2012
A few weeks ago I stood in a very long line at the Post Office, where I watched 2 postal workers amidst the empty landscape of 5 work stations, steadily working to get through the line that was trailing out the door.
Blog
Outlook for 2012 Given by Industry Expert
January 25, 2012
At a recent meeting of the Direct Marketing Club of New York (DMCNY.org) Bruce Biegel, Managing Director at Winterberry Group presented his views on the state of the DM industry to a group of nearly 200 attendees at the club’s monthly luncheon. This year marks Bruce’s fifth appearance at the organization’s annual kick-off session of its program year. As always, Bruce’s insights were keen, his commentary wise, his perspective both broad and deep and his wit sharp.
Blog
Steve Jobs or Tim Cook, Interesting perspective
January 13, 2012
So as I read the Steve Jobs book by Walter Isaacson I find myself looking at who I am as a leader. I've also found myself looking at other successful leaders and comparing their "management style" to my own.
Here is one such article that demonstrates the differences between Steve Jobs, who has built one of the most succesfull companies at present time, and a completely different "management style".
Whitepapers
It’s time to re-think your telemarketing strategy!
January 12, 2012
Looking for some creative new ideas to supercharge your telemarketing program?
Whitepapers
Teleservices Evolved: New Uses for a Proven Technology
September 28, 2011
Telemarketing has traditionally been seen by publishers as a practical tool to supplement circulation management efforts or satisfy BPA requirements for qualified audiences. As such, these efforts to reach and glean information from subscribers are often regarded more as a “necessary evil” than an opportunity for profit. In fact, the options for monetizing this channel are numerous and, in some cases, quite innovative.
Press Release
iPacesetters and ARGI Join Forces
November 22, 2010
Audience Development and Contact Services Companies Combine
Blog
ARGI at DMA 2010
October 12, 2010
ARGI exhibited at the DMA Annual convention held this year at The Moscone Center in San Francisco. The weather was unseasonably warm and the mood of attendees decidedly more upbeat than in the past 2 years. Consensus seemed to exist that the economy is brightening and that marketing spending is beginning to recover.
Blog
ARGI CEO Ray Butkus to Receive Distinguished Service Award
August 25, 2010
The Direct Marketing Club of New York has announced that Ray Butkus, CEO of ARGI is being presented its prestigious Silver Apple Award. The award, which has been presented annually since 1984, recognizes those individuals who have distinguished themselves for at least 25 years in the New York direct marketing community.
Blog
Seth Godin on the New Dynamic of Publishing
August 5, 2010
Below is a link to the keynote speech that Seth Godin gave at the 26th Annual IBPA Publishing University 2010. What I love about how he presents his information is that he reinforces some key principles:
Press Release
Publisher Perspective on iPacesetters CEO Comments
February 18, 2010
Tony Silber, Publisher of Folio and Audience Development magazine at Red-7 Media recently offered his perspective on comments made by Ray Butkus, ARGI CEO at a recent FMA function. Read the blog post on the link below:
